Yummy Mummy recommends MyWishWand

MyWishWand is ideal for busy parents who need to find suitable gifts for children. Cass Payne felt she had to set up the website when her children started going to their friends birthday parties and she realised how hard it was to find a present that she knew would be loved (and hadn’t already been bought by other parents!).

To find the perfect gift and buy it online. For the site to do better than existing online gift "wishlisting" services, it has to be easy to use to be easier to use, have a broad range of products, and be able to find the perfect gift for busy parents.

Use the gift ideas lists and the gift finder tools to get your imagination going.

Cass points out that 50 years ago the "Wedding List" was frowned upon, but today we wouldn’t be without it. MyWishWand is all about helping busy parents – making it easy to find a gift and buy it with a couple of clicks. It is a better option than dashing around the shops the morning before the party with no idea what to buy (and the nagging doubt that whatever you do buy will have been bought by at least four other parents). The site also encourages children to add wishes for ‘intangible’ gifts (like a hug from Grandma) to their lists.

"It's so nice to see a community of WishWanders growing," says Cass, "It love feeling that I'm helping people out and making gift-giving a real pleasure. I've also just started offering a free personal shopper service, so if members are stuck for finding the perfect gift, they can email me and I'll find it for them."

If you are looking for Peppa Pig to Tipees, Transformers to PopCorn Makers, Arts & Crafts to Outdoor play MyWishWand has it all.

Christmas presents and getting the right gifts

The best way to get gift ideas for your children, friends and family is to use the mywishwand "Gift Ideas" tool. Enter the age, gender and personality traits of the person you need ideas for presents for, then submit. Mywishwand checks a database of retailers to get the closest match of gifts.

Your children and other family members can register for free and create an online wishlist so that getting a christmas present or birthday gift for your nephew or granny becomes so much easier. You can grant a wish from someone's wishlist, which will remove that item and leave the rest of the desired presents for someone else to buy.

This idea found popularity in online wedding present lists and has now been extended by online retailers to include birthday presents, christmas gifts, gifts for anniversaries and special occasions.

What Mywishwand adds to this is being able to generate gift ideas for those friends and family members who always pose a gift selection challenge. If you still don't know what present to buy, just check their wishlist!